At the most fundamental level a brand is a promise.
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Tags: branding, helping businesses grow, small business, entrepreneurs, marketing strategies, strategic planning
In my previous blog post: What the America’s Cup and Marketing Strategies Have in Common, we discovered that each time we change our course (tack) to reach the finish line, we lose ground and momentum. That’s because it takes time and energy to: change direction, reset the sails, fill them with wind to overcome the inertia and build up speed over the water.
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Tags: helping businesses grow, small business, eCommerce, entrepreneurs, marketing strategies
Coming up with marketing strategies is relatively easy. They're a dime a dozen. Just read or watch any marketing book, article, video, etc. They're not hard to find or learn about. What's hard is choosing which marketing strategies will work well for your business.
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Tags: leadership, helping businesses grow, small business, entrepreneurs, marketing strategies, strategic planning
As I've mentioned in previous posts, Pete Caputa of HubSpot has been leading the charge on his new vision for inbound networking. This new model expands the advantages of inbound marketing to those very small business owners who are resource-strapped.
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Tags: leadership, helping businesses grow, ways to grow business online, inbound networking, small business, business model, inbound marketing
In yesterday's post, I talked about the Informal Inbound Networking model. Before I move on to discussing the formal model, let's first review the rewards of using Inbound Networking to grow your business:
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Tags: content marketing, inbound networking, small business, inbound marketing, lead generation, entrepreneurs
Inbound networking is a strategy that can reap many rewards for those business owners who use it consistently.
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Tags: content marketing, inbound networking, small business, inbound marketing, lead generation, entrepreneurs
Whenever I go to Chamber of Commerce, BNI, LeTip and other business leaders' meetings, the one question I am always asked is "What can inbound marketing do better for me? I'm a local business and all my customers are within 50 miles. I advertise in local publications and on local websites. I run radio ads and mail postcards with specials every month. What can inbound marketing do that these things can't?"
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Tags: Social Media, content marketing, search marketing, helping businesses grow, lead generation, return on marketing investment, marketing funnel
Did you know that in California, for every $1 the state invests in getting more students in and through college, it receives a net return on investment (ROI) of $4.50 — an ROI of 450%.
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Tags: Social Media, helping businesses grow, higher education
Michael Hartzell recently posted All 50 States to Pay Internet Sales Tax if Marketplace Fairness Act Passes, which got me thinking about the different proposed Internet Sales Tax bills currently under consideration by Congress.
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Tags: small business, business model, eCommerce, internet taxation
A marketing (or sales) funnel is a concept used to show how a marketing and sales team will guide an individual, who has expressed a problem / need, to choose a specific solution.
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Tags: Lead conversion, marketing automation software, lead nurturing, sales funnel strategy, return on marketing investment, marketing funnel, sales funnel
