Whenever I go to Chamber of Commerce, BNI, LeTip and other business leaders' meetings, the one question I am always asked is "What can inbound marketing do better for me? I'm a local business and all my customers are within 50 miles. I advertise in local publications and on local websites. I run radio ads and mail postcards with specials every month. What can inbound marketing do that these things can't?"
Tags: Social Media, content marketing, search marketing, helping businesses grow, lead generation, return on marketing investment, marketing funnel
Did you know that in California, for every $1 the state invests in getting more students in and through college, it receives a net return on investment (ROI) of $4.50 — an ROI of 450%.
Tags: Social Media, helping businesses grow, higher education
One of the most effective ways your business can increase sales is to create and follow a disciplined sales and marketing process.
Tags: Social Media, Lead conversion, social marketing, marketing automation software, lead nurturing, marketing and sales process, sales funnel strategy
When Facebook, LinkedIn and Twitter first became a part of our marketing plans a few years ago, it was relatively easy for an organization to stand out. Back then, just being part of a social network was enough to help your website get found by prospective clients. Now having a social media marketing strategy is pretty much a given, bringing with it the problems of over saturation.
Tags: Social Media, social marketing, content marketing, lead generation, marketing automation software, marketing ROI
Social media is all about building relationships. Yet despite the speed of the Internet, relationships still take time to develop. And with the billions of people on the web, creating successful relationships means you need to give and give and give, so you build trust, earn respect and become a familiar friendly resource your connections look forward to hearing from.
Tags: Social Media, Facebook, social marketing, lead generation, marketing automation software
Some companies seem to think that being successful with social media marketing is as simple as setting up a Twitter account and tweeting out their latest discount coupon.
Tags: Social Media, social marketing, lead gen, lead generation, marketing ROI
Tags: analytics, Social Media, Lead conversion, helping businesses grow, ways to grow business online, lead gen, lead nurturing
Move over Pinterest. There's a new kid in town, Fancy, that goes beyond just letting you "fancy" images that you see -- now you can also buy the items you see!
Tags: Social Media, social marketing, eCommerce, lead gen
Tags: Graphics, Social Media
Wahoo. The day has finally arrived. Zuckerberg is now truly backed into a corner. Facebook has reached the limit of private investing (500 investors) and must, by law, go public.
From my POV, this is such a non-event. FB already dominates the social media landscape and it’s profitable. But once it goes public, it will face significant challenges to keep its initial valuation and grow the stock’s performance.
Tags: Social Media, Facebook
