Are you weary of the endless discussion about whether the sales funnel is dead, or not? Or what shape it is? Or what it's called (aka marketing funnel, content funnel, buyer's journey, customer lifecycle)? Or which one is superior to the other?
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Tags: marketing funnel, sales funnel, optimize marketing funnel, optimize sales funnel
(This is a continuation of a multi-part article series, How to Optimize Your Sales and Marketing Funnel: Part 1, Part 2.)
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Tags: analytics, sales funnel strategy, marketing funnel, sales funnel, optimize marketing funnel, internet marketing funnel, optimize sales funnel
Optimizing your marketing funnel continues ... with intelligent lead nurturing and analytics.
In my last post on optimizing your marketing funnel, we went over the first 4 steps where you:
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Tags: analytics, content marketing, lead nurturing, marketing funnel, optimize marketing funnel, optimize internet funnel, tracking
Optimizing your marketing funnel starts with mapping content.
STEP 1 - Understand your buyer persona's decision process. Who's involved and what role do they play?
Get to really know your buyer persona. Interview customers who fit that particular persona, talk to the sales reps who closed the deals. Figure out what information the customer was looking for initially and how and why her information needs changed over time. Assuming you have the proper analytics in place that have tracked your customer's actions on your website from day 1, and how she responded to your lead nurturing efforts, you should be able to easily glean the details of her quest for information, the timing — all the different steps she went through and why.
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Tags: lead nurturing, marketing funnel, sales funnel, optimize marketing funnel, internet marketing funnel, optimize internet funnel
Whenever I go to Chamber of Commerce, BNI, LeTip and other business leaders' meetings, the one question I am always asked is "What can inbound marketing do better for me? I'm a local business and all my customers are within 50 miles. I advertise in local publications and on local websites. I run radio ads and mail postcards with specials every month. What can inbound marketing do that these things can't?"
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Tags: Social Media, content marketing, search marketing, helping businesses grow, lead generation, return on marketing investment, marketing funnel
A marketing (or sales) funnel is a concept used to show how a marketing and sales team will guide an individual, who has expressed a problem / need, to choose a specific solution.
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Tags: Lead conversion, marketing automation software, lead nurturing, sales funnel strategy, return on marketing investment, marketing funnel, sales funnel
