Yes. It does. [Not a happy answer, but a truthful one.] "But why?" I can hear you wail. "I just redesigned my website, it's really cool, lots of videos and graphics, great shopping cart. I've got an SEO consultant who keeps tweaking my pages so I stay on top. Why do I have to do this?"
If you're like me, you're faced with the conundrum of how to constantly create content in order to stay on top of the SERPs, while wearing all the other hats a business owner wears. "Feeding the content beast" is what we call it around here and unlike Sesame Street's Cookie Monster, it feels a lot less friendly and forgiving.
Whenever I go to Chamber of Commerce, BNI, LeTip and other business leaders' meetings, the one question I am always asked is "What can inbound marketing do better for me? I'm a local business and all my customers are within 50 miles. I advertise in local publications and on local websites. I run radio ads and mail postcards with specials every month. What can inbound marketing do that these things can't?"
Tags: Social Media, content marketing, search marketing, helping businesses grow, lead generation, return on marketing investment, marketing funnel
Tags: social marketing, content marketing, search marketing, corporate training, professional development, training business
