What Makes Us Different?
A pragmatic approach to driving clarity, focusing resources and delivering desired results.
There are lots of online marketing services firms out there, but not all of them have earned their stripes doing what you do as a business owner or marketing executive. We have.
Your job is demanding, the stock exchange volatile, and the competition relentless. In a publicly held company, the financial pressures and government regulations are complex. In a privately held company, the responsibility to grow and keep your company healthy—a weighty responsibility.
So when you need a partner to help tame the marketing challenges you’re charged with, you want to be sure you’re hiring the very best resources your money can buy.
Here's what customers have told us why they work with us:
Customers refer us. A lot.
The bulk of our business comes from customer recommendations and word-of-mouth referrals. ‘Nuf said.
We’ve been on the front line with sales.
We’ve sold retail products, software, hardware, and all kinds of services all over the U.S. and Europe to CEOs, CMOs, CIOs, business owners, VPs of HR, high tech VARs and OEMs, school administrators and educators, moms, dads, and college students (to name just a few).
In fact, among all our squad members, we figure we’ve flown out of every U.S. airport there is, logging millions of sales and business development miles. So we respect a road warrior’s mindset and her needs and can anticipate what results a sales VP, CMO and CEO expect from Marketing. That translates into helping you create the most effective inbound marketing strategies, content and tools to support your sales force and keep your ideal buyers moving through the sales funnel.
We see the big picture.
Because your challenges are bigger than just coming up with persuasive copy and nice-looking graphics. As business owners and former marketing execs at Apple, National Semiconductor and other well-known brands, we know you move at warp 10 trying to keep up with all the strategic changes in your business. From revenues to regulations, from manufacturing to IT systems — Marketing impacts every aspect of your business. You need a trusted partner to keep up with you, anticipate problems and deliver solutions. We do that, every day for our customers. Which means you get the help you need, with no hassle, fast.
We walk our talk.
It’s easy to give advice and recommendations when your job isn’t the one on the line. We don’t do that. We’ve got lots of failures as well as successes under our belts and frankly, we have an abiding respect for failure with the scars to prove it. We loathe it. We only make recommendations based on what we’ve observed has worked for other customers, or what current research is showing could work for you. We share how we know what we know so you can make smarter decisions.
Although we’re marketing nerds, we relish creating marketing that works.
We love all the intricacies of branding and marketing, the excitement, the constant challenge of solving strategic or urgent problems.The satisfaction we get from coming up with the right combination of activities, language, sounds and images that persuade people to act thrills us. So you get strategies and content that hits a target audience’s sweet spot for a home run.
We love making technical solutions and concepts easy to understand.
Customers often say we should have been engineers. Because unlike many creative marketers intimidated or bored by technical solutions, we listen raptly to engineers and product managers. There’s nothing we find more rewarding than creating effective marketing vehicles to elegantly articulate technical solutions that both inform and subtly convince decision makers to buy them.





