Inbound Marketing is a system that follows a 4-step process and uses 5 key strategies to help your business: attract strangers, capture visitors, convert them into qualified leads, close them and delight them so much they become rabid fans. According to HubSpot’s Science of Social Media Report, consistent use of Inbound Marketing has been shown to increase marketing ROI on average by as much as 200 – 300% and to reduce lead acquisition costs as much as 60%.

The 5 Key Inbound Marketing Strategies

• Search Engine Optimization and Marketing
• Content Marketing
• Social Marketing
• Leads Management
• Tracking & Analysis

When used consistently and with the right tools, these strategies:

• Generate a high volume of traffic to your web site and fill the top of your funnel
• Capture visitors’ contact information
• Continue to pull visitors through the middle of the funnel by nurturing them with higher value, relevant and fresh content and qualify them to pass on to your CRM (e.g. Salesforce.com, Highrise, etc.)
• Track visitors behavior throughout the website and other interactions (such as email)
• Closes the loop back with sales data from your CRM into your marketing systems so you can track overall results

Through analyzing behavioral data, campaigns and their components can be tweaked continuously and in real-time to increase conversions, sales and marketing ROI.

We can work with you to create your inbound marketing roadmap — the blueprint that spells out:

• Your business and marketing goals
• The optimal combination of strategies to use based on your goals and where you are in relation to your competition
• The specific tasks and tactics to implement
• Who does what and by when
• What’s being measured, what those measurements mean and how to tweak the plan based on the results you get

We find that clients who invest in creating the plan experience greater results and a smoother implementation. They also find that they get greater value from the dollars they invest in marketing.