Whenever I go to Chamber of Commerce, BNI, LeTip and other business leaders' meetings, the one question I am always asked is "What can inbound marketing do better for me? I'm a local business and all my customers are within 50 miles. I advertise in local publications and on local websites. I run radio ads and mail postcards with specials every month. What can inbound marketing do that these things can't?"
Tags: Social Media, content marketing, search marketing, helping businesses grow, lead generation, return on marketing investment, marketing funnel
A marketing (or sales) funnel is a concept used to show how a marketing and sales team will guide an individual, who has expressed a problem / need, to choose a specific solution.
Tags: Lead conversion, marketing automation software, lead nurturing, sales funnel strategy, return on marketing investment, marketing funnel, sales funnel
Calculating marketing return on investment has been a quest reminiscent of Sir Perceval and the Holy Grail. Until now.
Tags: marketing automation software, return on marketing investment, marketing ROI, ROMI, markting ROI, marketing automation
