When Facebook, LinkedIn and Twitter first became a part of our marketing plans a few years ago, it was relatively easy for an organization to stand out. Back then, just being part of a social network was enough to help your website get found by prospective clients. Now having a social media marketing strategy is pretty much a given, bringing with it the problems of over saturation.
Tags: Social Media, social marketing, content marketing, lead generation, marketing automation software, marketing ROI
Some companies seem to think that being successful with social media marketing is as simple as setting up a Twitter account and tweeting out their latest discount coupon.
Tags: Social Media, social marketing, lead gen, lead generation, marketing ROI
Calculating marketing return on investment has been a quest reminiscent of Sir Perceval and the Holy Grail. Until now.
Tags: marketing automation software, return on marketing investment, marketing ROI, ROMI, markting ROI, marketing automation
