Yes. It does. [Not a happy answer, but a truthful one.] "But why?" I can hear you wail. "I just redesigned my website, it's really cool, lots of videos and graphics, great shopping cart. I've got an SEO consultant who keeps tweaking my pages so I stay on top. Why do I have to do this?"
If you're like me, you're faced with the conundrum of how to constantly create content in order to stay on top of the SERPs, while wearing all the other hats a business owner wears. "Feeding the content beast" is what we call it around here and unlike Sesame Street's Cookie Monster, it feels a lot less friendly and forgiving.
In my last post on optimizing your marketing funnel, we went over the first 4 steps where you:
Tags: analytics, content marketing, lead nurturing, marketing funnel, optimize marketing funnel, optimize internet funnel, tracking
In yesterday's post, I talked about the Informal Inbound Networking model. Before I move on to discussing the formal model, let's first review the rewards of using Inbound Networking to grow your business:
Tags: content marketing, inbound networking, small business, inbound marketing, lead generation, entrepreneurs
Inbound networking is a strategy that can reap many rewards for those business owners who use it consistently.
Tags: content marketing, inbound networking, small business, inbound marketing, lead generation, entrepreneurs
Whenever I go to Chamber of Commerce, BNI, LeTip and other business leaders' meetings, the one question I am always asked is "What can inbound marketing do better for me? I'm a local business and all my customers are within 50 miles. I advertise in local publications and on local websites. I run radio ads and mail postcards with specials every month. What can inbound marketing do that these things can't?"
Tags: Social Media, content marketing, search marketing, helping businesses grow, lead generation, return on marketing investment, marketing funnel
When Facebook, LinkedIn and Twitter first became a part of our marketing plans a few years ago, it was relatively easy for an organization to stand out. Back then, just being part of a social network was enough to help your website get found by prospective clients. Now having a social media marketing strategy is pretty much a given, bringing with it the problems of over saturation.
Tags: Social Media, social marketing, content marketing, lead generation, marketing automation software, marketing ROI
Tags: social marketing, content marketing, search marketing, corporate training, professional development, training business
