At the most fundamental level a brand is a promise.
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Tags: branding, helping businesses grow, small business, entrepreneurs, marketing strategies, strategic planning
In my previous blog post: What the America’s Cup and Marketing Strategies Have in Common, we discovered that each time we change our course (tack) to reach the finish line, we lose ground and momentum. That’s because it takes time and energy to: change direction, reset the sails, fill them with wind to overcome the inertia and build up speed over the water.
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Tags: helping businesses grow, small business, eCommerce, entrepreneurs, marketing strategies
Coming up with marketing strategies is relatively easy. They're a dime a dozen. Just read or watch any marketing book, article, video, etc. They're not hard to find or learn about. What's hard is choosing which marketing strategies will work well for your business.
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Tags: leadership, helping businesses grow, small business, entrepreneurs, marketing strategies, strategic planning
As I've mentioned in previous posts, Pete Caputa of HubSpot has been leading the charge on his new vision for inbound networking. This new model expands the advantages of inbound marketing to those very small business owners who are resource-strapped.
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Tags: leadership, helping businesses grow, ways to grow business online, inbound networking, small business, business model, inbound marketing
In yesterday's post, I talked about the Informal Inbound Networking model. Before I move on to discussing the formal model, let's first review the rewards of using Inbound Networking to grow your business:
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Tags: content marketing, inbound networking, small business, inbound marketing, lead generation, entrepreneurs
Inbound networking is a strategy that can reap many rewards for those business owners who use it consistently.
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Tags: content marketing, inbound networking, small business, inbound marketing, lead generation, entrepreneurs
Michael Hartzell recently posted All 50 States to Pay Internet Sales Tax if Marketplace Fairness Act Passes, which got me thinking about the different proposed Internet Sales Tax bills currently under consideration by Congress.
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Tags: small business, business model, eCommerce, internet taxation
In talking with lots of very small business owners (VSBO), it's very clear you all want a more effective marketing solution. One that attracts more qualified web visitors and converts more qualified leads into customers. "Inbound marketing would be just the ticket," you think.
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