At the most fundamental level a brand is a promise.
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Tags: branding, helping businesses grow, small business, entrepreneurs, marketing strategies, strategic planning
In my previous blog post: What the America’s Cup and Marketing Strategies Have in Common, we discovered that each time we change our course (tack) to reach the finish line, we lose ground and momentum. That’s because it takes time and energy to: change direction, reset the sails, fill them with wind to overcome the inertia and build up speed over the water.
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Tags: helping businesses grow, small business, eCommerce, entrepreneurs, marketing strategies
Coming up with marketing strategies is relatively easy. They're a dime a dozen. Just read or watch any marketing book, article, video, etc. They're not hard to find or learn about. What's hard is choosing which marketing strategies will work well for your business.
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Tags: leadership, helping businesses grow, small business, entrepreneurs, marketing strategies, strategic planning
