What the America's Cup & Marketing Strategies Have in Common: Part 1

Posted by Mary Planding on Mon, Oct 22, 2012

Coming up with marketing strategies is relatively easy. They're a dime a dozen. Just read or watch any marketing book, article, video, etc. They're not hard to find or learn about. What's hard is choosing which marketing strategies will work well for your business.

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Tags: leadership, helping businesses grow, small business, entrepreneurs, marketing strategies, strategic planning

Pete Caputa - Leading the Charge with Inbound Networking

Posted by Mary Planding on Thu, Oct 04, 2012

As I've mentioned in previous posts, Pete Caputa of HubSpot has been leading the charge on his new vision for inbound networking. This new model expands the advantages of inbound marketing to those very small business owners who are resource-strapped.

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Tags: leadership, helping businesses grow, ways to grow business online, inbound networking, small business, business model, inbound marketing

Fostering Innovation In Your Business

Posted by Mary Planding on Mon, Apr 23, 2012

If we're not fostering innovation in our businesses, chances are we won't be in business for the long haul.

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Tags: leadership, helping businesses grow, innovation, creativity

Counting What Counts [With VIDEO]

Posted by Mary Planding on Wed, Feb 15, 2012


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Tags: analytics, chip conley, leadership, measuring emotions, Video

One VP for Sales and Marketing or 2? Which Should It Be?

Posted by Mary Planding on Wed, Feb 01, 2012

(This is a rather lively discussion going on in the VP’s Sales/Marketing Group on LinkedIn. In fact, it’s a rather heated topic that’s going on in a lot of different forums. Below is my posted answer.)

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Tags: leadership, Management