How Obsessed with Conversion Are You?

Posted by Mary Planding on Sun, Feb 05, 2012

Every business owner / CEO knows that staying in business means generating revenue. And in this Internet-driven economy, that spells “conversion.”

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Tags: Lead conversion, Management

One VP for Sales and Marketing or 2? Which Should It Be?

Posted by Mary Planding on Wed, Feb 01, 2012

(This is a rather lively discussion going on in the VP’s Sales/Marketing Group on LinkedIn. In fact, it’s a rather heated topic that’s going on in a lot of different forums. Below is my posted answer.)

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Tags: leadership, Management