We see over a thousand brand names and logos every day. Wherever we are, whatever we are doing, company logos are being flashed before our eyes. Whether we’re watching a baseball game, in a movie theater, or going to a Broadway show, we remain awash in brands.
Tags: branding, product placement, brand intrusion, brand marketing
Yes. It does. [Not a happy answer, but a truthful one.] "But why?" I can hear you wail. "I just redesigned my website, it's really cool, lots of videos and graphics, great shopping cart. I've got an SEO consultant who keeps tweaking my pages so I stay on top. Why do I have to do this?"
Assuming that you're truly delivering your brand promise and doing so consistently, a more valuable brand can provide these benefits:
Recently we've been working with some small businesses that have been struggling with growth. Only it's not the trouble you think it is — business is actually good. The trouble is whether they're growing the "right way" for their business.
Tags: branding, brand promise
