Thirty years ago on January 20, 1984, I stumbled bleary-eyed into the newly opened opulent Grand Hyatt Hotel in NYC. At the time, I was the manager of an authorized Apple dealership on Long Island and was there for the launch of the Macintosh.
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Assuming that you're truly delivering your brand promise and doing so consistently, a more valuable brand can provide these benefits:
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Recently we've been working with some small businesses that have been struggling with growth. Only it's not the trouble you think it is — business is actually good. The trouble is whether they're growing the "right way" for their business.
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Tags: branding, brand promise
