Brand Strategy Lessons Learned from Apple - Happy Birthday Macintosh

Posted by Mary Planding on Tue, Mar 18, 2014

Thirty years ago on January 20, 1984, I stumbled bleary-eyed into the newly opened opulent Grand Hyatt Hotel in NYC. At the time, I was the manager of an authorized Apple dealership on Long Island and was there for the launch of the Macintosh.

Read More

Tags: brand promise, brand marketing, brand strategy