Thirty years ago on January 20, 1984, I stumbled bleary-eyed into the newly opened opulent Grand Hyatt Hotel in NYC. At the time, I was the manager of an authorized Apple dealership on Long Island and was there for the launch of the Macintosh.
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We see over a thousand brand names and logos every day. Wherever we are, whatever we are doing, company logos are being flashed before our eyes. Whether we’re watching a baseball game, in a movie theater, or going to a Broadway show, we remain awash in brands.
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Tags: branding, product placement, brand intrusion, brand marketing
