In yesterday's post, I talked about the Informal Inbound Networking model. Before I move on to discussing the formal model, let's first review the rewards of using Inbound Networking to grow your business:
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Tags: content marketing, inbound networking, small business, inbound marketing, lead generation, entrepreneurs
Inbound networking is a strategy that can reap many rewards for those business owners who use it consistently.
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Tags: content marketing, inbound networking, small business, inbound marketing, lead generation, entrepreneurs
Whenever I go to Chamber of Commerce, BNI, LeTip and other business leaders' meetings, the one question I am always asked is "What can inbound marketing do better for me? I'm a local business and all my customers are within 50 miles. I advertise in local publications and on local websites. I run radio ads and mail postcards with specials every month. What can inbound marketing do that these things can't?"
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Tags: Social Media, content marketing, search marketing, helping businesses grow, lead generation, return on marketing investment, marketing funnel
When Facebook, LinkedIn and Twitter first became a part of our marketing plans a few years ago, it was relatively easy for an organization to stand out. Back then, just being part of a social network was enough to help your website get found by prospective clients. Now having a social media marketing strategy is pretty much a given, bringing with it the problems of over saturation.
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Tags: Social Media, social marketing, content marketing, lead generation, marketing automation software, marketing ROI
Social media is all about building relationships. Yet despite the speed of the Internet, relationships still take time to develop. And with the billions of people on the web, creating successful relationships means you need to give and give and give, so you build trust, earn respect and become a familiar friendly resource your connections look forward to hearing from.
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Tags: Social Media, Facebook, social marketing, lead generation, marketing automation software
Some companies seem to think that being successful with social media marketing is as simple as setting up a Twitter account and tweeting out their latest discount coupon.
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Tags: Social Media, social marketing, lead gen, lead generation, marketing ROI
