Mary Planding, Author | Smart Inbound Marketing | marketing automation software

What Is A Marketing Funnel? What's A Sales Funnel?

Posted by Mary Planding on Thu, Jul 19, 2012

A marketing (or sales) funnel is a concept used to show how a marketing and sales team will guide an individual, who has expressed a problem / need, to choose a specific solution.

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Tags: Lead conversion, marketing automation software, lead nurturing, sales funnel strategy, return on marketing investment, marketing funnel, sales funnel

Where's Your Internet Marketing Funnel?

Posted by Mary Planding on Mon, May 14, 2012

One of the most effective ways your business can increase sales is to create and follow a disciplined sales and marketing process.

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Tags: Social Media, Lead conversion, social marketing, marketing automation software, lead nurturing, marketing and sales process, sales funnel strategy

Don't Waste Money On A Social Media Marketing Strategy

Posted by Mary Planding on Mon, May 07, 2012

When Facebook, LinkedIn and Twitter first became a part of our marketing plans a few years ago, it was relatively easy for an organization to stand out. Back then, just being part of a social network was enough to help your website get found by prospective clients. Now having a social media marketing strategy is pretty much a given, bringing with it the problems of over saturation.

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Tags: Social Media, social marketing, content marketing, lead generation, marketing automation software, marketing ROI

3 Shortcuts to Generate Leads with Social Media

Posted by Mary Planding on Tue, May 01, 2012

Social media is all about building relationships. Yet despite the speed of the Internet, relationships still take time to develop. And with the billions of people on the web, creating successful relationships means you need to give and give and give, so you build trust, earn respect and become a familiar friendly resource your connections look forward to hearing from.

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Tags: Social Media, Facebook, social marketing, lead generation, marketing automation software