Are you weary of the endless discussion about whether the sales funnel is dead, or not? Or what shape it is? Or what it's called (aka marketing funnel, content funnel, buyer's journey, customer lifecycle)? Or which one is superior to the other?
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Tags: marketing funnel, sales funnel, optimize marketing funnel, optimize sales funnel
(This is a continuation of a multi-part article series, How to Optimize Your Sales and Marketing Funnel: Part 1, Part 2.)
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Tags: analytics, sales funnel strategy, marketing funnel, sales funnel, optimize marketing funnel, internet marketing funnel, optimize sales funnel
Optimizing your marketing funnel starts with mapping content.
STEP 1 - Understand your buyer persona's decision process. Who's involved and what role do they play?
Get to really know your buyer persona. Interview customers who fit that particular persona, talk to the sales reps who closed the deals. Figure out what information the customer was looking for initially and how and why her information needs changed over time. Assuming you have the proper analytics in place that have tracked your customer's actions on your website from day 1, and how she responded to your lead nurturing efforts, you should be able to easily glean the details of her quest for information, the timing — all the different steps she went through and why.
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Tags: lead nurturing, marketing funnel, sales funnel, optimize marketing funnel, internet marketing funnel, optimize internet funnel
A marketing (or sales) funnel is a concept used to show how a marketing and sales team will guide an individual, who has expressed a problem / need, to choose a specific solution.
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Tags: Lead conversion, marketing automation software, lead nurturing, sales funnel strategy, return on marketing investment, marketing funnel, sales funnel
