In talking with lots of very small business owners (VSBO), it's very clear you all want a more effective marketing solution. One that attracts more qualified web visitors and converts more qualified leads into customers. "Inbound marketing would be just the ticket," you think.
One of the most effective ways your business can increase sales is to create and follow a disciplined sales and marketing process.
Tags: Social Media, Lead conversion, social marketing, marketing automation software, lead nurturing, marketing and sales process, sales funnel strategy
When Facebook, LinkedIn and Twitter first became a part of our marketing plans a few years ago, it was relatively easy for an organization to stand out. Back then, just being part of a social network was enough to help your website get found by prospective clients. Now having a social media marketing strategy is pretty much a given, bringing with it the problems of over saturation.
Tags: Social Media, social marketing, content marketing, lead generation, marketing automation software, marketing ROI
Social media is all about building relationships. Yet despite the speed of the Internet, relationships still take time to develop. And with the billions of people on the web, creating successful relationships means you need to give and give and give, so you build trust, earn respect and become a familiar friendly resource your connections look forward to hearing from.
Tags: Social Media, Facebook, social marketing, lead generation, marketing automation software
Tags: social marketing, content marketing, search marketing, corporate training, professional development, training business
If we're not fostering innovation in our businesses, chances are we won't be in business for the long haul.
Tags: leadership, helping businesses grow, innovation, creativity
Some companies seem to think that being successful with social media marketing is as simple as setting up a Twitter account and tweeting out their latest discount coupon.
Tags: Social Media, social marketing, lead gen, lead generation, marketing ROI
Tags: analytics, Social Media, Lead conversion, helping businesses grow, ways to grow business online, lead gen, lead nurturing
Calculating marketing return on investment has been a quest reminiscent of Sir Perceval and the Holy Grail. Until now.
Tags: marketing automation software, return on marketing investment, marketing ROI, ROMI, markting ROI, marketing automation
