Expand Your Inbound Marketing with Fancy

Posted by Mary Planding on Thu, Mar 15, 2012

Move over Pinterest. There's a new kid in town, Fancy, that goes beyond just letting you "fancy" images that you see -- now you can also buy the items you see!

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Tags: Social Media, social marketing, eCommerce, lead gen

Counting What Counts [With VIDEO]

Posted by Mary Planding on Wed, Feb 15, 2012


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Tags: analytics, chip conley, leadership, measuring emotions, Video

Pinterest Can Add SEO Juice to Your Site

Posted by Mary Planding on Wed, Feb 08, 2012


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Tags: Graphics, Social Media

How Obsessed with Conversion Are You?

Posted by Mary Planding on Sun, Feb 05, 2012

Every business owner / CEO knows that staying in business means generating revenue. And in this Internet-driven economy, that spells “conversion.”

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Tags: Lead conversion, Management

One VP for Sales and Marketing or 2? Which Should It Be?

Posted by Mary Planding on Wed, Feb 01, 2012

(This is a rather lively discussion going on in the VP’s Sales/Marketing Group on LinkedIn. In fact, it’s a rather heated topic that’s going on in a lot of different forums. Below is my posted answer.)

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Tags: leadership, Management

Facebook’s Going Public [yawn]

Posted by Mary Planding on Wed, Feb 01, 2012


Wahoo. The day has finally arrived. Zuckerberg is now truly backed into a corner. Facebook has reached the limit of private investing (500 investors) and must, by law, go public.

From my POV, this is such a non-event. FB already dominates the social media landscape and it’s profitable. But once it goes public, it will face significant challenges to keep its initial valuation and grow the stock’s performance.

Facebook Challenge 1

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Tags: Social Media, Facebook

Produce “Champagne” Videos on a “Beer” Budget [with VIDEO]

Posted by Mary Planding on Tue, Jan 31, 2012

If you’re like most business people, you know that video needs to be a bigger part of your overall content marketing strategy. You’ve heard:

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Tags: Video