If you’re like most business people, you know that video needs to be a bigger part of your overall content marketing strategy. You’ve heard:

• Forrester Research say that with a properly search engine optimized video on your web page it’s 53 times more likely to appear on page 1 of Google results.
• The average web visitor stays on a web page for less than a minute. But when there’s a video to watch, they stay for 5.5 minutes. That’s a HUGE difference in engagement. It means that video is 5.33 times more effective than text!
• YouTube has become the 2nd largest search engine with:
• 48 hours of video uploaded every minute,
• 3 billion views per day

You know you’ve got to get on this train before it leaves the station.

But just thinking about it sends you running for the biggest bottle of aspirin you can find. Why? I’m betting you think:

• It’s too expensive to create quality content (film crew, actors, writers, directors — geez!)
• It’s too complicated (you’re not a video geek after all)
• It takes too much time (you’ve got other more pressing priorities)
• And you wonder, deep inside, “So they get to my page and stay longer, but will they buy anything?”

If you worked at Zappo’s, you’d bust a gut laughing at these concerns. Zappo’s films somewhere between 50 to 80 1-minute (or less) videos of their products EVERY DAY. Why? Because they watch as sales zoom through the roof whenever they add a video to a product page. The videos are relevant, informative and useful demos of the product. And they do it simply, quickly, without expensive equipment. Their key to success? Planning and setting up a system.

What Does It Take To Create A Video, Really?

Technology has made producing videos more affordable and far simpler than ever before. And as scary a thought as it might be, anyone armed with an iPhone 3GS or 4/4S can shoot a video and upload it within seconds of pressing the “stop” record button.

But the question remains, will anyone watch it, remember it or act on it?

Quality video, like anything else worthwhile, requires planning. But don’t let the mechanics or your perceptions of cost and complexity send you screaming from the room just yet.

Keiran Farr, CEO and co-founder of VidCaster demystifies what it takes to create a video in our featured video today and shows that it’s not as expensive, complicated or time-consuming as you think. Toward the end, he even gives you some tools that aren’t that much more expensive than investing in a quality microphone and some accessories to go along with your iPhone.

And if after watching Keiran, you would still rather give this to someone else to do for you, we’re just a phone call away at 831.440.8577.